1) Voyeurism of a mans body when Adam gets his small weasley body out. Annabelle has voyeurism thrust upon her when Adam sees her as a sex symbol and goes to hump her like he tries to do in real life because he loves her.When the boys go to talk to Annabelle it shows that they are trying to win her, it shows that she is portrayed as a prize to be won. We have learned over the two years that it can make a successful music video as girls are half naked which attracts men to watch the video over and over again.
2) Selling the artist - Focuses very much on Adam and his friends. They are seen to be happy and joking about. Adam is half dressed at the beginning which is appealing to girls. In past years we would have tryed to get everyone equal screentime, but this time round we focused on Adam which helped show he is the main character in this video.
3) Lyrics/Visuals - When Adam sings "touch me touching you" it is illuminated onto the screen. In the past we would not have done this as we would not have known how to. When we all say "touch me touching you" near the pond, we sing the song as well as point to ourselves and the camera.
Music/visuals - The music is fast paced and we matched the video to suit this by using lots of jump cuts. We also used transitions which kept the pace of the scene fast.
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