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1) Voyeurism - Voyeurism of a mans body when Adam gets his small weasley body out. Annabelle has voyeurism thrust upon her when Adam sees her as a sex symbol and goes to hump her.When the boys go to talk to Annabelle it shows that they are trying to win her, it shows that she is portrayed as a prize to be won. We have learned over the two years that it can make a successful music video as if people wear revealing clothes it can attract men/women to watch the video over and over again.

2) Selling the artist - Focuses very  much on Adam and his friends. They are seen to be happy and joking about. Adam is half dressed at the beginning which is appealing to girls. In past years we would have tryed to get everyone equal screentime, but this time round we focused on Adam which helped show he is the main character in this video.

3) Lyrics/Visuals - When Adam sings "touch me touching you" it is illuminated onto the screen. In the past we would not have done this as we would not have known how to. When we all say "touch me touching you" near the pond, we sing the song as well as point to ourselves and the camera.

4) Music/visuals - The music is fast paced and we matched the video to suit this by using lots of jump cuts. We also used transitions which kept the pace of the scene fast. When Adam is singing in his bedroom he taps his comb to the beat of the music to keep the rhythm. There are a few scenes where we are dancing and this also fits in with the style of music.

5) Genre - The genre of the music video was pop and we feel this has been achieved in several ways. We are all happy and joking around which suits the genre as obviously if we were all serious then it would not fit. The fast pace of the video indicates it is pop as